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    We Have Lift Off!

    March 14th, 2011

    My book My Story Can Beat Up Your Story! is officially for sale on Amazon.  I can’t begin to tell you how excited I am, as well as grateful beyond measure to everyone for their support and encouragement during the writing and editing process.

    Favor time:  I’m told by my erstwhile publisher that the key to success for books on Amazon is positive reviews.  If you would, please check out the “Look Inside” feature of the book on Amazon, and/or read a sample chapter HERE.   If like what you see (even just a little bit) please post a positive review on Amazon.  The magic number of reviews is 100, so every review helps.

    As always, thanks everyone for sticking with me on this adventure.

    – Jeffrey Alan Schechter


    Long Time, No Me!

    January 29th, 2011

    I know…I know… My last post here was a million years ago.  No apologies, only explanations.

    As mentioned in previous posts, I started a company in summer 2010 called PadWorx Digital Media, Inc.  We put out our first title Dracula: The Official Stoker Family Edition in October and followed it with A Christmas Carol for the iPad in December.  Both went on to become Apps of the Week on the iTunes store and Dracula was just honored this past week by winning the 2011 Publishing Innovation Award in the fiction category by F&W Media at their Digital Book World conference in New York.

    And yes, I did get snowed in.

    Anyway, starting and running a new company has taken up a lot of my time, but I haven’t forgotten about this site and I’m itching to start posting more frequently.  Also as we get closer to April we get closer to the official launch of my book My Story Can Beat Up Your Story!

    There’s a lot of stuff coming up in the next few months, and I’ll redouble my efforts to keep everyone updated, while continuing to break apart movies here.

    – Jeffrey Alan Schechter


    “Dracula: The Official Stoker Family Edition” Crowned ‘App of the Week’…and Why You Should Care

    October 22nd, 2010

    As you may have realized I’ve been a tad absent from updating here.  That’s largely due to my launching of my new multimedia company, PadWorx Digital Media Inc.

    So, we released our first title, “Dracula: The Official Stoker Family Edition” on Wednesday, October 20 (by coincidence, Bela Lugosi’s birthday).  On Thursday we got knocked out of our seats when we found out that our app was named “App of the Week” by Apple.

    Firstly, it’s an honor and immensely satisfying to get that kind of recognition so quickly.  But YOU HAVE TO UNDERSTAND WHAT THIS MEANS TO YOU.

    I’m assuming that most people coming to this site are writers.  You have your eye set on the big fish — writing for features or television — and that’s fine.  Someone has to write those, so why not you?  I’ve done both, and it’s also very satisfying, however, you are in a perpetual state of waiting for the phone to ring.   Unless you’re independently wealthy, you need someone to change your life by hiring you.   Maybe they’ll call and maybe they won’t.  And even if they do, and you get that job, as soon as it’s over you’re back to waiting for the phone to ring again.

    But there is something you can do while waiting.  You can create something from nothing and get it out to the world.  The digital universe moves in real time, and it is the ultimate democracy.   You don’t have to live in Los Angeles to be taken seriously, you don’t have to be a youngwhitemale who went to USC, you don’t have to suck-up to anyone’s D-Person, you don’t have to beg an agent to rep you, you just have to be creative and willing to reach out across digispace to like-minded strangers, get them to share your creative vision and then will it into being.   Of course, it helps if there’s the bit of the entrepreneur in you, but I believe “entrepreneur” is a behavior and behaviors can be learned.

    My friends, I’m telling you that we are living in magical times, at the dawn of a digital media revolution.  The revolution needs you; your ideas, the force of your conviction on those ideas, your creative spark.  According to a recent article, by the end of this year there will be 20 million tablet PC’s sold.  And then another 55 million in 2011.  And then over 208 million in 2014.  Add up those numbers, and you basically have an entire US population’s worth of tablet PC’s out in the world.  And you know what?  They’re all going to need content.

    So, what are you going to do?  Sit around and wait for someone to call you and give you permission to be creative?   Dear Lord, I hope not.

    – Jeffrey Alan Schechter


    PadWorx Digital Media’s First Title – “Dracula”

    September 15th, 2010

    "Dracula" for the iPad from PadWorx Digital Media IncI’m thrilled to announce the title of the first eBook my company’s putting out.  Coming for this Halloween, Bram Stoker’s “Dracula” will be released as the most interactive, engaging, immersive reading experience I know that I’ve ever had.  We’ve taken the full novel, carefully abridged it to make it a manageable length, and it has been stunningly illustrated with both static and interactive elements.

    Make no mistakes…just because it’s interactive doesn’t mean that this is for little kids.  PadWorx’s “Dracula” definitely gets a PG rating.  Blood, death, romance: all those things people love about vampires, but in a reading experience that includes an original score, sound effects, an indie-rock soundtrack (seriously!), animation.

    Check out the teaser video below and let me know what you think.


    PadWorx Digital Media Announced

    September 13th, 2010

    In my upcoming book, “My Story Can Beat Up Your Story!”, I have a chapter in which I outline something I refer to as ‘the tough writer’s business plan.’  One of the main themes there is “diversify.”  As I write in the book:

    “When I first moved to Los Angeles in the mid-eighties, if you wanted to be a writer you had to choose: TV or features. That was the advice I was given. Of course, everyone wanted to write features, so that’s what I focused on. Writing for television was what you did if you couldn’t make a go at screenplays.

    “Now, it’s a free-for-all. The smart writers are doing everything. Write spec screenplays, write animation, write sitcoms. It’s nothing personal; it’s just business. There is very little I don’t have as a writing sample. Preschool, family comedy, earnest dramedy, animated features, live-action/animation hybrids, big budget action, western, comedies, sports movies, even content for tablet computers; I’m a chameleon.  Whatever a producer needs me to be, I am.”

    In the spirit of practicing what I preach, I’m thrilled to announce the launch of my new company: PadWorx Digital Media Inc.  I can’t tell you how excited I am about PadWorx and our slate of projects.  On Wednesday we’re going to announce our first title, with a few more announcements in the coming weeks.  You can check out the corporate announcement HERE.

    As writers, we need to keep our minds open and explore all possibilities to ply our craft, especially when there are so many new media outlets and technologies.  Don’t let anyone tell you differently…these are exciting times to be a writer.

    Interestingly, the evolution of PadWorx can be traced right to this website, starting with my post about Alice for the iPad and then my interview with Chris Stevens, one of the founders over at Atomic Antelope.  PadWorx is the result of my being inspired by the possibilities in digital entertainment that Chris and Ben so quickly showed the world now exist.

    Now, none of this means that I’m walking away from screenwriting by any means (I’m desperately trying to finish a rewrite on a hockey movie; yes, I live in Canada) but in today’s world and today’s entertainment market, if you want to have an ongoing career as a writer you need to do one thing, and one thing only.

    Diversify!

    –Jeffrey Alan Schechter


    Big Shout-Out to a Pal!

    August 27th, 2010

    My buddy and peer, the funny and uber-creative writer Alvaro Rodriguez, is making some noise with his new movie MACHETE.  I haven’t seen it yet, but how bad can any movie be where its’ cast all show up to the Hollywood premiere in low-riders?

    Alvaro shared his favorite quote from a reviewer (so far) with me.  From Jarett Wieselman, New York Post:  ”Another thing audiences will see when “Machete” opens on September 3 is a funny, smart, no-holds-barred revenge flick that is truly the action movie you’ve been waiting all summer for. Plus, it’s rare to find a thoughtful illegal immigration debate wrapped inside a film that also features one character repelling out a window using someone’s large intestine.”

    What more do we need to know?  Way to go, Alvaro!  You worked hard for this and deserve it, amigo!

    –Jeffrey Alan Schechter


    SCOTT PILGRIM VS THE WORLD

    August 16th, 2010

    Overall Impression – Visually exhausting and dramatically repetitive.

    THE FOUR QUESTIONS

    Who’s your main character? – Scott Pilgrim.

    What’s he trying to accomplish? – Professional: Defeat his new girlfriend’s seven evil ex’s. Personal: Learn how to be a good friend to his band mates and the girls who like him.  Private: Learn the true meaning of love.

    Who’s trying to stop him? – Ultimately, Gideon Graves who put together the League of Evil Ex’s.

    What happens if he fails? – Ramona is enslaved to Gideon and Scott dies.

    THE FOUR ARCHETYPES

    Orphan – Scott isn’t really an orphan at all.  He is part of a not-terrible band, he has an adoring girlfriend, and there are people who legitimately care for him.  At worst, you could say that he’s an orphan because he’s a slacker-nerd, but nobody seems to mind that about him.

    Wanderer – After dreaming about and then actually meeting Ramona, Scott tries to figure out how to win her heart, only to discover that she’s got seven evil ex’s that he has to defeat.

    Warrior – Scott becomes a warrior from his first encounter, early in act 2.  He doesn’t even have to learn any skills, because he has Matrix-like fighting ability that comes out of no where.

    Martyr – Scott is willing to give up his life to save Ramona, however Scott’s former girlfriend makes even more of a sacrifice, giving up Scott so he can be with Ramona.

    AND, IN THE END…

    Back at the end of March, I posted this entry after seeing the trailer for SCOTT PILGRIM VS THE WORLD, where I declared that this was “my next favorite movie.”  I was wrong.

    The movie had a lot going for it: terrific director, retro-video game sensibility, cult graphic-novel status…how could I not love it?  Well, I didn’t and based on the 10.5 million dollars it made opening weekend, many didn’t either.  Expectations were high, reality was low.

    I think that several missteps undo SCOTT PILGRIM VS THE WORLD.  Firstly, the story is repetitive.  Once someone says that your hero has to defeat seven people, all the audience can do is sit back and wait for the battles.  Everything else feels like filler.  And even though the level of difficulty increases like a video game player working through progressively harder levels, ultimately you know that everything will lead to the Big Boss level.  And sadly, many of the battles end through what the filmmakers want us to believe is Scott Pilgrim’s resourcefulness, but actually just feels like scriptwriting that is trying to be too clever by half.

    Next, we’re told that the main character grows as a person (even to the point of earning bonuses at the climax), but it’s all tell and no show.  We don’t see that growth and don’t really care that much, especially because we don’t really want him to end up with the mercurial and possibly psychotic Ramona.  The unfortunately named Knives Chau, his adoring present girlfriend, is a lot more stable and loving.

    Finally, the main character is played by Michael Cera who plays Michael Cera and has been playing Michael Cera since his ARRESTED DEVELOPMENT days.   I’m personally suffering from CFS (Cera Fatigue Syndrome).   You know what you’re going get with him in the lead and that’s what is delivered — nothing more interesting or developed.

    It’s not that the movie doesn’t offer up any joy.  It’s got an infectious energy and makes a noble attempt at cracking the conundrum of how to present graphic novel format visually in a film, but ultimately it falls flat and just left me exhausted.

    I think the movie’s failing can be boiled down to a main character nobody cares much about, going on a journey we don’t understand, pursuing a goal we don’t support.

    – Jeffrey Alan Schechter


    The Cover of My Book!

    July 12th, 2010

    I got a nice surprise from Michael Wiese and Ken Lee of Michael Wiese Productions before the weekend: the cover of my book!  Ladies I gentlemen, I present the world premiere of “My Story Can Beat Up Your Story!”  Or at least, the cover.

    The book will be published in April, 2011.  I’m sure I’ll be talking about it alot more when we get closer to that date.

    A LOT more!

    – Jeffrey Alan Schechter

    P.S.  And a big shout out to my buddy Alvaro Rodriguez for coming up with the subtitle (which is a bit hard to read in the picture): “Ten Ways To Toughen Up Your Screenplay From Opening Hook To Knockout Punch.”


    Tales From the Script: 5 Things I Learned Interviewing Screenwriters

    July 9th, 2010

    I just read a fabulous article by author/filmmaker Peter Hanson.  It’s posted on The Writers Store website and it condenses down into five points some of the things he learned while interviewing screenwriters for the book he co-edited with Paul Robert Herman, Tales from the Script: 50 Hollywood Screenwriters Share Their Stories.

    I didn’t read one thing in the article that I disagree with (shocking, I know!) and I think this short article should become required reading for everyone pursuing a career as a screenwriter.   It puts the level of commitment, time, and effort required into very practical terms.  If this is any indication of the full scope of the book, then it’s a must have.  Well done, Mr. Hanson and Mr. Herman!

    CLICK HERE to read the article.

    –Jeffrey Alan Schechter


    THE LAST AIRBENDER

    July 2nd, 2010

    Overall Impression – Relentlessly bad, in every possible way, in every possible filmmaking discipline.

    THE FOUR QUESTIONS

    Who’s your main character? – Aang.

    What’s he trying to accomplish? – Professional: Defeat the Fire Kingdom. Personal: Nothing I can think of. Private: Decide if he’s willing to forego having a family in order to become the Avatar, though he talks about this so much, maybe it’s his personal goal?  But it’s an inner conflict, so maybe it’s a private goal?   But he keeps talking about it, so maybe it’s…aw hell.

    Who’s trying to stop him? – Fire Lord Ozai is the big baddie, but there are really two others going directly against Aang; the whiny Prince Zuko and the oily Commander Zhao.

    What happens if he fails? – The Fire Kingdom will suppress the other kingdoms.

    THE FOUR ARCHETYPES

    Orphan – Aang is discovered in a ball of ice, in which he’s been frozen for 100 years after running away from the monastery where he was being trained to be the Avatar, the only person who can ‘bend’ all four elements: earth, water, air, and fire.

    Wanderer – After being discovered by two teen siblings who bring him back to their village, and realizing that he can’t run from his responsibility, he and they set off to find someone who can teach him the first of the skills he lacks, water bending.

    Warrior – He never really becomes a warrior.  It’s possible that this is because this is the first movie in a planned mult-part story, but if that’s the case, it’s a giant miscalculation.

    Martyr – He seems, at the end, to finally be willing to become the Avatar…but that’s practically the very end of the story.  Prior to that, it’s the tertiary character Princess Yue who makes the biggest sacrifice.

    AND, IN THE END…

    Almost from the beginning, THE LAST AIRBENDER dares us NOT to pick it to death like a pack of rabid ducks.  Teen siblings Katara and Sokka find a big ball of ice.  ”Don’t hit it!” Sokka warns his sister.  So she hits it.  Inside is a kid and a giant furry creature, both unconscious.  Katara looks at him and determines that he’s ‘exhausted.’  Out of all of the possible things a kid in a ball of ice might be, ‘exhausted’ is way down the list, but at that point Aang wasn’t the only one exhausted.  And the movie had just started.

    Everything about this movie is a misfire, but as this is a blog about story structure I suppose I should focus my comments on its storytelling shortcomings.

    Nah.

    When someone lobs a ball over the plate, one can be forgiven for swinging at it.  Besides, I’m really angry at this movie and will explain why shortly.

    THE LAST AIRBENDER was an enormously popular animated series, but it was a series that stretched over three seasons.  Shyamalan was saddled with the task of taking the entire first season and turning it into a single 100 minute movie, regardless of whether the plot points and story arc of that season actually conform to a solid movie structure.  Which they don’t.  As a result, you have a story that meanders and wanders, about a hero who does nothing much beyond getting captured and escaping, getting captured and escaping.  He drives no part of the story.

    The script is a nightmare of flashbacks, voiceovers, and clumsy exposition.  Seems like Shyamalan was absent that day in film school when they taught “show, don’t tell.”   The spewing of exposition instead of good dialog gets so bad that eventually Shyalaman — possibly to give his main characters a break from vomiting out every bit of information the audience needs to know — has Prince Zuko call over an anonymous village boy and asks “What do you know about Prince Zuko?” just so AnonyBoy can start HIS OWN voice over and flashback about Prince Zuko.  Thanks, AnonyBoy!  Now, back to where you came from, never to be seen or heard from again!

    The direction does nothing to enhance the script.  It’s unimaginative and flat.   The acting is almost uniformly one-dimensional and wooden, with deep meaningful tones and proclamations taking the place of actual deep meaning.  And what’s with all the white people playing Asians and indigenous peoples?  What is this, the 1940′s?  I’m all for color-blind casting, but you can’t stick two white kids in an entire village of Eskimos and then try to convince me they share DNA with the tribe.

    Cinematically, the entire movie looks dull as dishwater.  The colors are muted and the lighting is dark, and everything only gets more muted and more dark through the polarized lenses of the 3D glasses.  And now we come to the source of my anger.

    THE LAST AIRBENDER was a movie shot in 2D and then, in order to jump on the lucrative 3D wagon (3D tickets are more expensive, in case you haven’t noticed) the movie was reprocessed into 3D.  But it’s a 3D experience that means nothing because not one single shot, not one element, was designed to enhance the 3D viewing experience.  Actually, that’s not true…the opening and tail credits were designed to look pretty in 3D.  Shyamalan’s company logo at the start of the movie is the best 3D effect in the entire film.  Seriously.  Compare this to the other AVATAR — James Cameron’s — where EVERY shot was designed for 3D and you’ll understand what a blatant, unimaginative, and larcenous ploy this is; get people to pay more for a lousy 3D version of a movie that they could see in the original 2D in the next theater over?  I implore you…DO NOT spend the money to see this movie in 3D.   You are being scammed.  You might as well send your money to that Nigerian banker who contacted you via email and seems to really trust you.  I know I’m being harsh, but as soon as Paramount sends me back the difference between the ticket prices I’ll back off.

    I can’t remember a movie that has left me this disappointed before, and I surely can’t remember a movie that has made me this angry.

    – Jeffrey Alan Schechter